All Sports.
Everywhere.

Ten years goes by quickly when things are going right. Progress has taken SolidSport to the future. And here we are today, with our feet anchored in our values and determined to create new opportunities for sport. With a service that everyone benefits from. And an ambition to serve society.

“To this day, technical boundaries have been moved and world records have been broken, so that the history of SolidSport begins with something that no one else has managed before, that feels natural. It started to be popular with streaming 2008 and the biggest technical challenge we could imagine then was to become the first to broadcast Gotland Runt live”, says sailing enthusiast Johan Lundqvist, who together with Mathias Stjernström founded the company.

“I wanted to know what happened after the boats had left the harbor, I wanted to see all the action on the sea and follow the competition right into the goal. And that broadcast went very well!”


"The broadcasts from Karlsson's rally car drew more viewers on SR's website than their own clips from the ongoing Winter Olympics in Vancouver."

The next decisive progress came in 2010. Together with Sveriges Radio, SolidSport then placed a camera in the rally driver Ramona Karlsson's car during the Swedish Rally, and the result was sensational. The broadcasts from Karlsson's rally car drew more viewers on SR's website than their own clips from the ongoing Winter Olympics in Vancouver.

“Then we understood that there was something special about live streaming”, says Johan Lundqvist.

Through yet another successful collaboration with the floorball club Warberg IC, SolidSport seriously and with great success opened the doors to the business with a newly built platform 2013. With visions and values that stand out today.

“After all, the idea is to make it possible for all sports to be seen. To democratize sport at the same time as we create new revenue for it. We want to embrace the audience who are not in the arenas, and do not want to see a contradiction there. Instead, the broadcasts drive people to the arenas, we are convinced of that”, says Johan Lundqvist.

Through a partnership with the investor Telia, the possibilities will grow further, as SolidSport's content will be available to two million Telia users in the Nordic and Baltic countries.

“We still have wind in the sails and are just seeing opportunities for a service that in our eyes has no limitations”, says Johan Lundqvist.

“But we will never let go of our basic values. Everyone should be able to show off their sports - big and small - and we will help to create new resources for sports. In this way, we want to contribute to a society where more people exercise and more people feel good.”

SolidSport is anxious to take its responsibility in a society where the tendencies point to the wrong direction.

“Never has it been more important to encourage more exercise in society, and by making the sport that is practiced in a physical arena visible and making it available, we want to inspire to play more sports”, says SolidSports founder.


After all, the idea is to make it possible for all sports to be seen. To democratize sport at the same time as we create new revenue for it.
Johan Lundqvist, SolidSport
Founders
The SolidSport founders Johan Lundqvist and Mathias Stjernström.

“And it should be easy to broadcast. It is something everyone should to be able to handle with minimal training.”

That is also the case.

All that a partner of SolidSport needs to broadcast a separate event is a free account with SolidSport, an internet connection, and a mobile camera or Ipad. The partner then retains access to the image material, which can then be used for practise and education purposes. Add an equal distribution of revenue, and SolidSport has created a unique way for the paying viewers to contribute financially to an association.

Overall, SolidSport has today contributed thirty-four million swedish kronor to the association life and the concept has rapidly grown popular around sports in Sweden. SolidSport was among other things involved in building the Hockeyallsvenskan's television offering and during Gothia Cup 2014 a world record was beaten in number of live broadcasts. A record that SolidSport combined with Storvreta IBK beat during the Storvretacupen (floorball) in 2017-2018, when a total of 1,953 matches were broadcasted live during eight game days.


Our long-term goal is to be able to contribute to better health, which creates a better society.
Johan Lundqvist, SolidSport

“Today's society is characterized by less movement when we really need more. More movement to compensate for the time spent standing, sitting or lying in front of digital devices. Therefore, we think it is vital to inspire and encourage more sports.”

Johan Lundqvist declares the ambition as one of SolidSport's most important visions.

“For us, it is important to be able to demonstrate the breadth of sports one can be inspired by and make the people competing visible for friends, acquaintances, loved ones. Those who are involved in sports can hopefully serve as role models for others and inspire more to start sports.”

Our long-term goal is to be able to contribute to better health, which creates a better society.

Everyone benefits from SolidSport.

SolidSport is the simple streaming service that everyone should benefit from. A free account with SolidSport, an internet connection and a mobile camera is all that is needed to produce your own live broadcast of an event. The earnings from the broadcasts are distributed equally in a unique initiative to create new financial resources for the association life in Sweden. So far, SEK 34 million has passed SolidSport's platform and has been passed on to our partners. The storage space for saved image material is infinite in a thought that can be used for educational purposes of associations and teams. SolidSport is for all sports - big and small - and the vision is to contribute to a society where more people exercise and more people feel good.